1) Read page 2. What is KISS FM's mission?

To get people to listen to their radio.

2) Look at page 3. What is the target audience for KISS FM? As well as writing the key statistics from the media pack, try and suggest what psychographic groups would fit the KISS audience too.

15 - 34. 60% were female.

3) Now look at page 5 - The KISS network. How does KISS use digital media and technology to reach its audience?

 App, Online, Live Events, Radio.

4) Now look at the other side of page 5. What content do KISS Fresh and KISSTORY offer and how can audiences access those stations? 

5) Read page 6. What are the different ways audiences can actively engage with the KISS radio brand? 

Social timelines, YouTube, TikTok, live events and  streaming apps.

6) Are listeners to the KISS Breakfast show active or passive? You can argue this point either way - explain your opinion in your answer.



7) Now think about the clips you've watched or listened to of the KISS FM Breakfast show with Jordan and Perri. What audience pleasures are offered by the KISS FM Breakfast show? Use Blumler and Katz Uses and Gratifications theory here.



8) How have audiences changed in terms of how they listen to music and radio since the 1960s?

People nowadays have phones and other devices so they usually go on apps like spotify or YouTube instead of the radio

Nowadays hey have devices while the older generation have radios and listen to songs and music on the radio.

9) How does the KISS FM Breakfast show contrast with Tony Blackburn's 1967 Radio 1 Breakfast show and the launch of BBC Radio 1?



10) Use Stuart Hall's Reception theory to offer a preferred and oppositional reading of the KISS FM Breakfast show. For the preferred reading, why do fans love the show? On the oppositional side, why might someone criticise the show or not want to listen?



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