Introduction to OSP: Influencers blog tasks

 1) What years did YouTube, Twitter and Instagram launch?

Youtube - 2005  Twitter - 2006  Instagram - 2010.

2) What is the definition of an influencer?

a person with the ability to influence potential buyers of a product or service by promoting or recommending the items on social media.

3) Give an example of an influencer and how many followers they have. Try and add some additional information, brand associations or other statistics if you can.

Nicki Minaj - she has 136+ million followers.

4) How big is the influencer industry according to the article?

By the end of 2019, the influencer marketing industry was worth some $8bn a year. One recent report by Insider Intelligence predicted that it would grow to $15bn globally by the end of 2022.

5) What are the problems associated with being an influencer?

There are the endless hours spent preparing for photo shoots, arranging photographers, changing outfits in cramped “pop-up tents”, editing photos and thinking up envy-inducing captions and hashtags. 


6) Why is it suggested that audiences actually like being sold products by influencers?


7) What representation of beauty is often found on Instagram or other influencer sites?

8) What is YOUR opinion on influencers? Are they a positive or negative influence on our society and culture? Why?

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